When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development.

And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services!

You’d be stunned at how many different things an experienced virtual team can do for your small business…


Do you seek out all of the latest news about social media?

As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics.

I have to admit that…


Over the last year and a half, many people have been shocked that working from home does not always lead to a healthier business-life balance.

In fact, working from home can often make things much, much trickier!

Of course, that isn’t a big surprise to most small business owners out there. Those of us who have experienced working from home know how easy it can be to drive ourselves to the bone, burning the candle at both ends, sometimes for years at a stretch. Your body and mind need time to recover from a hard day’s work. Usually, that’s…


As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed.

When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms…


It’s July! Are you ready for a vacation?

Over the last year and a half, many people have been putting off going on vacation. They might have been worried about money, or they simply didn’t have anywhere to go, given the pandemic restrictions. But now that things are opening up across the country, and the future is looking bright, countless small business owners are deciding to take well-deserved vacations!

Well, at least they are in an ideal world. Many entrepreneurs worry about what will happen if they take a week, or two, more weeks off. Heck, some are even…


When you see a “sign up for my newsletter” on a website, do you click “Yes?”

I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website?

With all of that in mind…


When was the last time you attended an in-person seminar or event? I’m going to take a wild guess and say it was sometime before March 2020! Personally, I don’t much miss them because a much more powerful, targeted, and accessible tool has taken their place. A webinar!

For years, remote seminars and events were a staple in the business world. The problem was that they were expensive and somewhat inconvenient affairs. Though potentially informative to certain people, they usually only attracted limited audiences.

Using real-time video software like Zoom or my favorite Demio, small business owners and entrepreneurs…


Have you ever sat down at your computer to write an email or social media and feel… stuck? For some reason, nothing comes to mind! You stare at a blank screen, knowing what you want to say but not being able to put it into words. Congratulations, you’re experiencing the bane of countless novelists, scriptwriters, and digital marketers: writer’s block.

Writing can be daunting for many small business owners. You’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! …


Confession time: I’ve been going nuts with spring cleaning my business this year!

Maybe it’s because 2020 was out of control, but I need to pull some order out of all the chaos! And boy, it’s been challenging!

Some things go out the window when work is overwhelming, and business spring cleaning is usually one of them. For example, you might look at your office, think, “This is tidy enough,” then get back to work. Have you thought about spring cleaning your business? …


It’s difficult to believe that many people didn’t know what a podcast was only a few years ago.

While podcasts have been around for 20 years, it wasn’t until the last decade that their popularity exploded. Today, they’ve mostly replaced radio as the primary form of audio entertainment and information.

And the best thing about podcasts is that anyone can start one. With incredibly low overhead, podcasts are an ideal form of digital marketing for small business owners looking to make the most of their marketing dollars.

That said, starting a podcast isn’t easy. If you want to deliver…

Jennie Lyon

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