Email Marketing vs. Social Media Marketing? Which is Better?

The Importance of an Email List

Believe it or not, the most valuable asset your business may have is your email list, especially if you’ve spent years building it (even passively).

How to Build Your Email List

Building up your email list will not happen overnight. No matter what kind of incentives you put in front of your followers and potential clients, not all of them will give you their email addresses.

Trust is Key

Rule #1 about building an email list, assure the customer that you will NEVER abuse their email address. Communicate that you know it’s a privilege to be given someone’s contact info, so you will never send them endless amounts of spam or WORST, sell their email addresses to someone else. GASP! Trust me, this is a vital step.

Next Up: The Email Funnel

So, you’ve gotten a ton of folks to sign up for your email list!

Social Media Marketing

Again, let me repeat: social media is great! It’s awesome! I love it! I use it every day in my online business! You should be using it to build your small business and connect with your customers.

A Terrifying Story

Let me tell you a terrifying story about social media that impacted me a few years ago.

A Wake Up Call

It was an incredible wake-up call and shifted my point of view on the permanence of social media. Eventually, all of my posts reappeared (thank heavens), but it was a stressful few weeks. The reality is that social media algorithms and automated filters can make mistakes, and by doing so, inflict massive amounts of damage onto your small business.

So, What Did We Learn?

Let’s review what we learned:

  1. They both offer incredible value, often showing the best ROI of any other marketing method. Email marketing is definitely #1 on the list!
  2. A well-developed email list is one of your business’ most valuable assets.
  3. Unlike with your social media followers, you OWN your email list.
  4. Building your email list can take time, it’s not going to happen overnight, but that list that you grow is pure gold!
  5. You need to prove that you’re worthy of being given your customers’ emails.
  6. A lead magnet is a great way to incentivize people to sign up for your email list.
  7. Once someone signs up for your list, you should send them a series of emails that will convert them to a paying customer. “A welcome nurture sequence.”
  8. Social media can be a “long game” that requires constant engagement with your followers to build up your community.
  9. You can terrifyingly lose your entire social media followings if a site closes down or something goes wrong. Don’t put all your eggs in one basket. Diversity your online digital marketing efforts!

Tools to Get You Started

Email marketing is unquestionably something that every small business owner should throw themselves into. By building up your email list, you can create a direct line to customers, unfiltered by social media companies. But if you want to get emails, you should be providing them with an incentive! One way is by creating a ton of free valuable content, including lead magnets. If you want to start creating opt-ins and lead magnets, you should first know your ICA (Ideal Client Avatar) and then Identify Your Core Lead Magnet! In my free downloads, Discover Your ICA and Identify Your Core Lead Magnet workbook, I go through how to determine your ICA and identify your first core lead magnet.

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