Turn Your LinkedIn Profile Into A High Powered Lead Magnet

Spruce Up Your Profile Aesthetic

I’m a strong proponent of squeezing every bit of potential from a platform to have it work for my business. A well-presented LinkedIn profile with a well-curated, relevant headshot can mean the difference between landing a client, getting a referral, or losing a client. You have a ton of space to work with, and you can optimize that space for maximum impact.

Write Compelling Profile Copy

When it comes to using LinkedIn, many of us treat our profiles like resumes. We want to be brief and professional, but at the same time, we want to convey who we are and what we offer, which generally translates to boring… write with your target audience in mind but make it engaging.

Build Out The About Section

The biggest mistake I see people make is utilizing the about section like they do the one on their website. Wrong. This is a prime piece of real estate to showcase your services and do it in a way that’s got some pizzazz. It is a chance to tell your personal brand story. Use the about section to summarize you, your experience, and what you can do for them. Highlight how to reach you, maybe your calendar booking link and key services. Why is working with you worth the investment?

Jazz Up The Experience Section

The first thing you should do is change your job titles to resonate with your target audience. Don’t inflate just to sound important. Be authentic here. This way, you won’t be sending up red flags that you are exaggerating or misrepresenting yourself. LinkedIn is a great way to show off your best experience; if you had a customer service job 20 years ago, but you are now a high-level success coach, which would you rather display? Remember, you have a few characters to enter your actual job title, but you can add relevant keywords to each job title.

Fill in the Skills & Endorsements Section

It’s essential to have a lot of endorsements for skills that represent your best talents and offerings. This will help you make more believable statements about your skills and talents, which will support your personal brand and help you to get your next client. Reach out to your connections, request from current and past clients, and forget your colleagues. After all, everyone has a LinkedIn profile. 🙂

Complete the Rest of Your Profile

All too often, when my team and I review profiles to give a facelift, we see that the resources and recommendation areas are blank or lackluster. When it comes to online business and selling online, having an accurate, well-populated profile is critical. Fill out all the sections in your profile as completely as possible. It doesn’t matter how many resources are in your profile, as long as they’re relevant to what people are looking for. List top blogs, maybe a link to your freebie, a link to your podcast, etc. You get the idea. The more relevant these are to what people are searching for, the better off you are.

So What Did We Learn?

  1. Spruce Up Your Profile — A well-presented LinkedIn profile with a well-curated, relevant headshot can mean the difference between landing a client, getting a referral, or losing a client.
  2. Write Compelling Profile Copy — Write with your target audience in mind but make it engaging.
  3. Build Out The About Section — This is a prime piece of real estate to showcase your services and do it in a way that’s got some pizzaz.
  4. Jazz Up The Experience Section — Don’t inflate just to sound important. Be authentic here. This way, you won’t be sending up red flags that you are exaggerating or misrepresenting yourself.
  5. Fill in the Skills & Endorsements Section — It’s essential to have a lot of endorsements for skills that represent your best talents and offerings.
  6. Complete the Rest of Your Profile — Fill out all the sections in your profile as completely as possible. It doesn’t matter how many resources are in your profile, as long as they’re relevant to what people are looking for.

You have a lot to offer.

So what do you need to know to get started? A LinkedIn audit and re-write by one of our team experts. Each one of our clients who have had a face-lift written by our team has experienced an increase of connection and leads. And the best part, right now I am offering a special for $297. 🤯

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